A #hiring channel also allows marketers to post job openings, and the community hosts about two guests a month for discussions where marketers such as VaynerMedia’s Gary Vaynerchuk and Allyson Davis, vp of integrated marketing at Red Bull, answer users’ questions.īeyond quick help, the chance to build relationships with new people with different experiences draws marketers to these Slack communities. Today, more than 50,000 messages are shared a week, according to Markovich, in channels dedicated to specific topics such as #seo, #social and #paid. “I can bring lessons I’ve learned to my business partners I support at J&J.”ĭavid Markovich, CEO and co-founder of PR agency Jumping Squirrel, founded Online Geniuses in 2015 as a way to connect like-minded people across companies in the same industry. “It’s a great way to stay in the know on digital,” he said. He also brings whatever he learns in the group, whether it’s information about new technologies or best practices for Facebook analytics, back to Johnson & Johnson. Now, he is in the process of hiring one of the people who critiqued his ad to manage his company’s Facebook ads. I instantly got five people who critiqued it,” said Schleien, who has used Online Geniuses daily for the past year and a half. When Zach Schleien, analyst and business technology leader at Johnson & Johnson, wanted to get feedback on a Facebook ad he made for his side business Lift Protein Muffins, he turned to Online Geniuses, a Slack community with more than 11,000 digital marketers. Some of these groups have broader focuses.
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